Every dollar your business spends on email marketing generates $44, Entrepreneur reports. With a high return on investment like this, email marketing is something your small business must invest in. Yet many small business owners balk at the idea of spending time developing an email marketing campaign. Learn more about what email marketing is and why it’s worth it for small business owners.
Email Marketing: What It Is and Why You Need It
In email marketing, you use emails to accomplish four strategic goals:
- Raise awareness – The first goal of email marketing is to raise awareness about your brand, your products, and your services.
- Encourage desire – After you’ve spread awareness, cultivate desire for the products or services you offer. Tell readers how your products will solve a problem or make their lives easier!
- Grow conversion – After you inform readers, your goal is to increase conversion. Give readers a reason to buy NOW!
- Retain customers – Once you’ve sold to your readers, focus on selling them related products or services in the future.
The idea that email marketing is too time-intensive for small business owners is a myth. Email is easy, cost effective, and it works, three reasons why small businesses cannot afford to ignore it.
As a business owner, you are already using email. You don’t need to learn what email is, as you might need to learn a new social media platform. You just need to learn how to write marketing emails that drive sales.
Email marketing programs are intuitive enough that busy business owners can easily get a handle on how they work and send basic bulletins like newsletters or sales adverts. Advanced features such as automation and reporting allow business owners to broaden their reach.
If you do not have the time to do your own email marketing, it’s worth hiring someone to do it for you since the return on investment is so high. For help with email marketing, Naperville business, eDirex, offers insightful tips and comprehensive marketing services.
Small Business Email Marketing Benefits
Once you implement an email marketing program, you will see more traffic to your website and higher sales. Since emails help keep you in the top of customers’ minds, readers will be more likely to buy because they’re thinking of you.
As subscribers share your emails, you’ll receive greater brand awareness. Emails can lend you credibility with new clients and strengthen your bond with existing customers, helping you secure your market share.
You’ll reach people on any device with email, so it’s an easy way to target mobile traffic – something you must do to remain competitive in your industry.
eDirex offers comprehensive email marketing services tailored to small business owners who do not have time to perform their own email marketing. Let eDirex develop an email funnel, manage leads, and convert leads to sales so that you receive all the benefits of email marketing while still having time to run your business.