65 percent of Americans actively use social media, and the average American spends 40 minutes on Facebook each day (that’s more usage time than any other social network sees). If your small business is not performing social media marketing, you are not maximizing your lead generation and stand to lose business to competitors who are using social. Before you can do social media marketing, you must understand what the term really means.
What is Social Media Marketing?
Social media marketing is a powerful buzzword that can turn off small business owners who feel they lack the technology skills to “do social.” Yet this phrase simply means marketing your business services or getting traffic to your website using social media channels.
As social media users share your content, their followers and friends learn about your business. As a result, your reach and your influence grow naturally.
How do you market your business on social media? That depends on the platform.
On Twitter, you share a quip or post a link to a sale advert. On YouTube, you upload a product demonstration video or create a “behind the scenes” tour for your fans. On Facebook, you share relevant business news, post images, or engage with users by asking questions.
To be successful on social media, your marketing content needs to be three things: Relevant, timely, and regular. Sporadic posts fall on deaf ears.
Why Small Business Owners Need Social
As a small business owner, your time is limited. It can be too easy to brush off social media as something you don’t have time for.
If you’ve tried making a Facebook page and posting a few product pictures, yet received little response, you may have given up on social.
However, you need social media marketing to stay competitive in the modern economy. Daily social media updates remind customers that you’re open for business, get them excited about upcoming sales or product launches, and establish authority in your niche. A local resident searching for service providers will feel more confident about the business with a Facebook page, Twitter feed, and Yelp presence than a business lacking these assets.
Social media also rewards your business by generating authoritative links to your website. The more links you build, the higher your website can rank in SERPs (search engine results pages) and the better chance web users will find your business – and not your direct competitor’s.
Let eDirex assist you with not only developing a social presence but infusing your channels with your brand philosophy and personality. Our marketing experts know what Illinois residents are searching for, and can tailor your social posts to provide relevant and timely information that converts views to sales.
For help with social media marketing, Naperville small business owners can look to eDirex, a local company combining lead aggregation with marketing and social media services. Whether you want to get started on Facebook, Twitter, Google or LinkedIn, we’re here to help.