Pay Per Click vs. Organic Search – What Are the Pros and Cons?

It’s not a question of whether pay-per-click (PPC) or organic search. It’s a question of when to use PPC advertising and when to use organic search to drive traffic to your website. Learn the pros and cons of each method to position your business for success. PPC Advertising: What Are the Pros and Cons?  Pay-per-click…

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Why Small Businesses Need Email Marketing

Every dollar your business spends on email marketing generates $44, Entrepreneur reports. With a high return on investment like this, email marketing is something your small business must invest in. Yet many small business owners balk at the idea of spending time developing an email marketing campaign. Learn more about what email marketing is and why…

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What is Social Media Marketing?

65 percent of Americans actively use social media, and the average American spends 40 minutes on Facebook each day (that’s more usage time than any other social network sees). If your small business is not performing social media marketing, you are not maximizing your lead generation and stand to lose business to competitors who are…

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SEO Trends and Predictions for 2016

It’s no secret that the world of search engine optimization is constantly evolving and changing. After all, people simply don’t use the Web and search engines in the same way they did a decade or even a couple of years ago. So, what kinds of trends are we beginning to see in 2016 and how…

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eDirex New Website and what we can do for you

We have been working hard implementing our new and improved eDirex website. We all have been working passionately to deliver a great experience for our visitors. Our new and improved website lays out, in simple terms, how we help business improve their online presence and increase margins. Let’s take a tour of how the new…

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