The term pay-per-click (PPC) is considered to be ‘across-the-board paid search.’ It may also be called ‘cost per click’ or even search engine marketing (SEM). The bottom line is that PPC is today’s specific model of advertising on the Internet – meant to drive traffic to your website. Essentially, you are buying site visits, rather than organically earning notoriety with customers in your target market.

Keywords are bid upon, depending on their popularity in the search engine results pages (SERPs). Making the right choices is imperative, since you are paying ‘by the click,’ not for actual sales transacted. There’s a lot involved in choosing effective keywords, negotiations the smallest bids and consulting on which landing pages are going to convert the highest amounts of clients.

As the advertising party, you are charged against the amount remaining ‘on account’ with the publisher. When a user clicks on your ad, the set ‘cost per click’ is deducted from the total, and you keep adding money as desired. The budget you appropriate can be spread out over different timeframes; you can choose to limit the total clicks per day or per week, etc.

EDirex is here to help you increase revenue through efficient and results-driven campaign management! PPC is very risky business – and, you can lose a lot of money placing this kind of advertising if you aren’t skilled in the techniques, and very adept at integrating all the different elements involved.

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